1% for the Planet


We have always tried to find ways to give back to the environment and produce our products sustainably. Every season we have donated towards charitable endeavours and this season we are supporting 1% for the Planet. 

One percent for the planet was founded in 2002 by Yvon Choulinard (founder of Patagonia) and Craig Matthews (founder of Blue Ribbon Flies). The idea is that all companies profit from what they take from the planet and should be contributing to protect these resources. With that idea they decided to give one percent of their sales back to the environment, even if they were not profitable. 

Their mission was to create and support an alliance of businesses & individuals who are financially committed to assisting non profit organizations that protect land, forests, rivers and oceans. Members are also encouraged to use sustainable methods of energy production. They have now created a network from brands like Caudalie to individual members like the singer-songwriter Jack Johnson. 

Their messaging and mission is something we at Deeba are dedicated to and that is why from this season on we will be giving away our 1%. We hope this has encouraged you to think about how you can do your bit to give back; we believe that anyone can really make a difference. 

For more information on one percent for the planet click here

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